Fruity Lawsuits Continue to be Filed

According to recent reports, a plaintiff yesterday filed a putative class action against General Mills for allegedly misleading consumers about the nutritional qualities of Fruit Roll-Ups and other similar products.  Although this case is not as facially implausible as the Crunchberries and Froot Loops lawsuits, it is nevertheless a bit suspect.  The complaint alleges that General Mills marketed the food products as "nutritious" and "healthy to consumers" but that General Mills failed to disclose that Fruit Roll-Ups contain partially hydrogenated oil.  The plaintiff seeks to certify a class of purchasers of the products and an award of compensatory and punitive damages.